Container for packing and displaying merchandise



F. REICHEL July 19, 1932.

CONTAINER FOR PACKING AND DISPLAYING MERCEIANDISE Filed Aug. 27, 1930 2 Sheets-Sheet l avwwtoz fe r d/nana 461E522 3513 h abtmmfl5 xi-Q9" F. REICHEL July 19, 1932;

CONTAINER FOR PACKING AND DISPLAYING MERCHANDISE Filed Aug. 27. 1930 2 Sheets-Sheet 2 vwwtoz hand /Te/O16Z,

Patented July 19, 1932 -UNITED STATES PATENT OFFICE FERDINAND REICHEL, OF NEW HAVEN, CONNECTICUT, ASSIGNOR TO NATIONAL FOLD- ING BOX COMPANY, OF NEW HAVEN,

JERSEY CONNECTICUT, A CORPORATION OF NEW CONTAINER FOR PACKING AND DISPLAYING MERCHANDISE Application filed August 27, 1930. Serial No. 478,065.

5 ment, be converted into a box of a rhomboidal or other angular shape. The improved box is constructed in a conventional way preferably of a single blank which is arranged to be folded to form a box or container of a rectangular or square shape having right angle corners and in which shape the box lends itself as the most eflicient means for packin merchandise; also boxes so formed permit 0 closer and more economical packing when a number of boxes are placed within a carton in which the boxes are shipped or stored.

The invention hereinafter described lies more particularly in the additional simple means whereby the packing box of rectangular or square shape may readily be converted into a box of rhomboidal or other angular shape having obtuse or acute angle corners so as to present a box which, when set up for display, will stand in an angular or backwardly leaning position. In this position a better display of the merchandise is effected in that the said merchandise lies in the correct focal plane to the vision of the observer. The advantage thus obtained has relation to the appearance of the box which is an important factor in the display of merchandise. The improved box, however, presents another advantage and that is the individual cartons or containers for the merchan- 5 disc, or the merchandise itself, is so stacked,

due to the angular inclination of the box, that the individual cartons are arranged in stepped relation to each other and may be readily removed from the box in the dispensing of the merchandise.

An embodiment of the invention, as applied to a box of an ordinary type, will be hereinafter more fully described with reference to the accompanying drawings, where- 1n- Figure 1 is a perspective View showing the same box closed and in its normal or unadjusted position;

Figure 3 is a transverse section of the imprpived box shown in its adjusted position; an

Figure 4 is a plan View of a blank from which the complete box is constructed.

Referring to said drawings, the blank A,

shown in Figure 4, is divided into a plurality of sections defined by score or folding lines a. Said sections are designated by the reference numerals 1, 2 and 3 which respectively form the front, back and side walls of the box. The back wall section 2 has extending therefrom and connected thereto a section 4 arranged to fold on the score or hinge line b to form the cover of the box. Said cover is cut and scored on the line 0 so as to provide the customary display card extending upwardly from the back of the box; The cover section 4 has a tuck-in flap 5 connected there- .to and which flap is adapted to fold into the .front of the box at the back of the front wall,

so as to close the open front 6 of the box and also to retain the cover in its closed position. Besides performing said functions, the flap 5 also serves to retain the display card in its erect or display position. flaps 7 extend from the upper edges of the side forming sections 3 and these flaps 7 serve to close the top side edges of the box. An extended section 8 folding and hinged to the front section 1 on score line 03, forms the bottom of the box and this section 8 has the folding flap 9 which is tucked into the back of the box to hold the bottom section in position.

The box as hereinbefore described is of a conventional form employed in the construction of an ordinary square or rectangular shaped box. A construction of this kind is suitable for applying thereto the special feature of the present invention which permits changing of the box into a rhomboidal or other angular shape. The box described lends itself for convenient manufacture of the box for the blank as described may be partly assembled by automatic machine operation in which the blank is folded so that the glue lap 10 is brought into contact with the Folding edge 11 of the outer side-forming section where the blank is joined together. The blank so folded is delivered flat and may readily be assembled into the set up condition to receive the merchandise to be packed therein.

It will be observed that the back wall sec- I tion 2 is of less height than the front wall section and that the side-forming sections are of the same height as the front wall section. These sections 3'have angularly disposed crease lines 0; and horlzontal score lines f. The latter connect the tuck-m .flaps 12 with said side-forming sections 3.

In Figures 2 and 3, the bottom is held in place by friction of the tucked 1n flap 9. In such instances where the contents are comparatively heavy, positive means should be employed for holding the bottom 1n place. Such means are shown 1n Figure 4 and comprise locking tongues 15 which engage shts 16 in the back wall 2. These slits are of a length to permit upward movement of the flap 9 to effect adjustment of the bottom. With this example, said flap 9 is located outside of the box. v

In the operation of the invention, the blank is assembled and folded, as hereinbefore described, to form a rectangular shaped box. In this folding, the flaps 12 are folded on the score line f so that the portion 13 between the sections 3 and the flaps 12 form a continuation of the side walls for the rectangular shaped box. When it'is desired to set the box up for display, the cover is opened and the display card is placed in the correct position. Then the contents of the box are pushed upwardly to permit folding-1n of the portions 13. The bottom of the box is then no longer at right angles with the top of the box and in this adjusted position said bottom forms an angular base so that the box will stand in a tilted or backwardly leaning position, as shown. In this latter position the contents of the box, for example, individual cartons 14 as shown, are stepped relatively to each other so that the edges may readily herembefore described and it is to be understood that any modification coming fairly within the terms of the appended claims shall be covered thereby.

I claim: 1. A box having back, front and end walls,

a bottom for said box, said bottom being adjustable to provide an angular or inclined supporting base for said box and said end walls having portions foldable to conform with the adjusted position of said bottom.

2. A box having back, front and side walls,

a bottom for said box, said box having an open top and cut-away front, a cover for said open top and front hinged to and extending from said back wall, said cover being adaptable for use as a display device, said bottom being movable to adjust the same into an angular or inclined-relation to the side walls of the box said side walls having portions folding to form with the adjusted bottom a support for the box in an angular or tilted position when operating as a display box.

I 3. A box of the class described comprising a body adapted to be changed from one shape to another by adjustment of the bottom of said box and means for effecting said adjustment comprising double folding flaps depending from the end or side walls of the box and arranged to be adjusted to effect the change in the shape of the box.

4. A box of the class described having a bottom and side walls and said side walls having connected thereto double folding flaps arranged to be adjusted to change the relative angle of the bottom of said box in relation with said sides substantially as for the purpose set forth.

5. Abox of the class described in one form operating as a packing box normally having a bottom parallel with the top of the box and at right angles to the sides and means comprising double folding flaps depending from the end or side walls of the box whereby the relative angle of said bottom is changed so as to produce a display box which will stand in an angular or leaning position.

6. A box of the class described in one form operating as a packing box having a bottom parallel with the top of the box and at right angles to the sides, means comprising an adjustable retaining flap for said. bottom and double folding flaps depending from said sides whereby the relative angle of said bottom is changed so as to produce a display box which will stand in an angular or leaning position and means comprising retention devices for said bottom retaining flap whereby said bottom is positively held in a closing position.

7. A box of the class described in one form operating as a packing box having a bottom parallel with the top of the box and at right angles to the sides, means comprising double folding portions of said sides whereby the relative angle of said bottom is changed seals to produce a display box which will stand in an angular or leaning osition and means comprising a retaining ap for said bottom retentively' engaged in a manner whereby said bottom is positively held in a closing 1,ses,174

position but permitted movement to effect adjustment thereof.

8. A box composed of a one piece blank, said box having a back wall, a front wall, side walls, a bottom, a cover; said bottom and side walls being adjustable to provide an angular or inclined supporting base for said box, the adjustment of said side walls being eifected by folding flaps depending therefrom, and said bottom having a connected folding flap carrying means to engage the back wall of the box whereby said bottom is retained in place.

9. A box composed of a one piece blank, said box having a back wall, a front Wall, side walls, a bottom and a cover; said bottom and side walls being adjustable to provide an angular or inclined supporting base for said box, the adjustment of said side walls being effected by folding flaps depending therefrom, said bottom having a folding flap carrying means to engage the back wall of the box whereby said bottom is retained in place, and said cover being adapted to operate as a display card extending upwardly from the back wall of the box.

10. In a combined container and display device, a band member, a bottom wall hinged to the front part of said band member, an attaching member secured to said bottom wall at the back thereof, said attaching member and the back part of the band member having an interfitting tongue and slot arrangement, the slot thereof being of suflicient length to permit the swinging of the band member from one position to another relative to said bottom wall. a

11. In a display container, a band member comprising a front wall, back wall and side walls, a bottom wall hinged to said front wall, a back member hinged to said bottommember, tongues projecting from said back member, said back wall havin slots into which said tongues project, the ottom edge of said back wall bein above the bottom edge of said front wall w en the container is in upright position, said slits beingof suflicient length to permit swinging the band member about the lower edge of said front wall so that the lower edge of the back wall is at the same level with the lower edge of the front wall for display purposes.

In testimony whereof I have hereunto set m hand.

y FERDINAND REIGHEL. 

